Adhiraj Capital City:
CLUSTER LAUNCH
~INR 150 cr.+ revenue | 2 months prep + 1.5 month sales cycle | October – December, 2019
CASE SUMMARY:
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Go-To-Market requirement for large scale cluster launch.
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Excavation stage, one of the tallest skyscrapers in Navi Mumbai.
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Need to enhance distribution, build draw for Kharghar in a larger belt.
IMPACT CREATION:
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Go-To-Market’ strategy formulation and energizing the market in a planned manner. (3 months).
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Migration from MUMBAI to Navi Mumbai (1/3 walkins, 1/5th bookings).
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Market building documents/PR/ATL.
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Pan Mumbai, staged ATL – 2 page jacket ads, strategic OOH, heavy digital +1500 pax large Channel Partner Meet effected by developer Sales team.
RESULTS:
2,500 walk-ins | 180 net bookings | INR 150+ cr. |
Pipeline of additional 35-40 cr for new tower