SERVICES

Across cities, the real estate sector has close to 24 months of inventory overhang. Projects which suffer from poor cash flow planning and predictability. Agency 2017 – through discipline to data, planning and execution, learnt and borrowed from the erstwhile most rigorous Marketing, Planning and Strategy camps at the Lodha Group – offers robust support systems for developers willing to harness their intent towards planned revenue goals.

From Go-To-Market Planning to brand lifecycle planning to campaign execution. From projecting and enhancing sales velocity to digital strategies that are cutting edge, effective and measurable. Media plans that really matter. Channel meets that amount to something. We don’t compromise on pricing – we travel with the brand and effect maximum profitability while maintaining sales velocity. Our journey is collaborative, progressive and rooted in discipline, data and sense.

NEED FOR PLANNED, SYSTEMATIC & TIME BOUND MARKET ENTRIES

pHASE 1

Inventory Assessment
Sales History
Channel Speak
Customer Understanding

PHASE 2

Planned Go-to-Market Strategy Formulation
Media Planning
Team Sizing
Budgeting

PHASE 3

Collaboration with Client team to deliver on planned targets against timelines

PHASE 4

Chart out Annual Operating Plans, Revenue Forecast and Systems required

WHAT WE OFFER: MODULAR SOLUTIONS FOR VARYING NEEDS

MARKET

Absorption / Supply trends
Competitive Analysis
Volume offset assessment basis product and pricing

BRAND

Brand Architecture
Brand Positioning
Brand Identity
Brand Communication and Lifecycle Planning

COMMUNICATION

Activation Communication Planning - ATL + BTL
Digital Campaign Planning and Execution
Sequential Action Derived BTL Creation and Delivery
On-Site POS Tools

PRODUCT

Product recommendation basis Market Intelligence, Consumer Intelligence, Absorption trends
Amenities recommendations
Product mix and planning
Inventory Management
Product Training across verticals

PRICING

Pricing Structuring
Pricing Ladder and Profitability Planning
Promo Tools and Financial Instruments

CHANNEL PARTNER AND SOURCING VERTICAL ENABLERS

Communications packages customized for each vertical
Channel Partners incentives strategy
Channel Partner PPT and planning large-scale CP meets (Audience aggregation effort contingent on client Sales team)