SERVICES

Across cities, the real estate sector has close to 24 months of inventory overhang. Projects which suffer from poor cash flow planning and predictability. Agency 2017 – through discipline to data, planning and execution, learnt and borrowed from the erstwhile most rigorous Marketing, Planning and Strategy camps at the Lodha Group  – offers robust support systems for developers willing to harness their intent towards planned revenue goals.

 

From Go-To-Market Planning to brand lifecycle planning to campaign execution. From projecting and enhancing sales velocity to digital strategies that are cutting edge, effective and measurable. Media plans that really matter. Channel meets that amount to something. We don’t compromise on pricing – we travel with the brand and effect maximum profitability while maintaining sales velocity. Our journey is collaborative, progressive and rooted in discipline, data and sense.

NEED FOR PLANNED, SYSTEMATIC & TIME BOUND MARKET ENTRIES

pHASE 1

  • Inventory Assessment

  • Sales History

  • Channel Speak

  • Customer Understanding

PHASE 2

  • Planned Go-to-Market Strategy Formulation

  • Media Planning

  • Team Sizing

  • Budgeting

PHASE 3

  • Collaboration with Client team to deliver on planned targets against timelines

PHASE 4

  • Chart out Annual Operating Plans, Revenue Forecast and Systems required

WHAT WE OFFER: MODULAR SOLUTIONS FOR VARYING NEEDS

MARKET

  • Absorption / Supply trends

  • Competitive Analysis

  • Volume offset assessment basis product and pricing

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BRAND

  • Brand Architecture

  • Brand Positioning

  • Brand Identity

  • Brand Communication and Lifecycle Planning

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COMMUNICATION

  • Activation Communication Planning - ATL + BTL

  • Digital Campaign Planning and Execution

  • Sequential Action Derived BTL Creation and Delivery

  • On-Site POS Tools

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PRODUCT

  • Product recommendation basis Market Intelligence, Consumer Intelligence, Absorption trends

  • Amenities recommendations

  • Product mix and planning

  • Inventory Management 

  • Product Training across verticals

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PRICING

  • Pricing Structuring

  • Pricing Ladder and Profitability Planning

  • Promo Tools and Financial Instruments

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CHANNEL PARTNER AND SOURCING VERTICAL ENABLERS

  • Communications packages customized for each vertical

  • Channel Partners incentives strategy

  • Channel Partner PPT and planning large-scale CP meets (Audience aggregation effort contingent on client Sales team)

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© AGENCY 2017