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Adhiraj Constructions

‘UPPER CREST’ Activation

~INR 120 cr.+ revenue | 2.5 months | April-June, 2019


  • Iconic 3 skyscraper cluster at Adhiraj Capital City, Kharghar.

  • Floors 45-55 had just received OC.

  • How would one ascribe value, draw the audience?

  • >160 units; >85% construction-linked payment due. 


  1. Mapping and complete revamp of the entire customer journey.

  2. Packaging of this cluster to stimulate demand – PLANNED ATL.

  3. Sequential Marketing collaterals to activate market.

  4. Multiple training modules for stakeholders (Sales Sourcing & Closing teams, CRM, Presales) – in-house 35 member developer Sales and Presales teams, gradually scaled up.

  5. Large-scale Channel Meet (>600 retail CPs).

  6. Followed up by an activation on tail-end units via an ‘Uber-Sized’ activation.


1,500 walk-ins  |  120 net bookings  |  INR 120 + cr.

A Glimpse into Capital City
Adhiraj Site Branding_Hoarding_1
Adhiraj Jacket Ad 5-02
TOI Navi Mumbai Front and Back Rel Dt 15
Adhiraj Jacket Ad 5-01
Adhiraj Sales Gallery 1
Adhiraj Sales Gallery 2
A few pages of the Opportunity Document of Adhiraj Capital City
Heading 5
A few pages of the Iconic Towers Brochure
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