
Adhiraj Constructions
‘UPPER CREST’ Activation
~INR 120 cr.+ revenue | 2.5 months | April-June, 2019
CASE SUMMARY:
-
Iconic 3 skyscraper cluster at Adhiraj Capital City, Kharghar.
-
Floors 45-55 had just received OC.
-
How would one ascribe value, draw the audience?
-
>160 units; >85% construction-linked payment due.
IMPACT CREATION:
-
Mapping and complete revamp of the entire customer journey.
-
Packaging of this cluster to stimulate demand – PLANNED ATL.
-
Sequential Marketing collaterals to activate market.
-
Multiple training modules for stakeholders (Sales Sourcing & Closing teams, CRM, Presales) – in-house 35 member developer Sales and Presales teams, gradually scaled up.
-
Large-scale Channel Meet (>600 retail CPs).
-
Followed up by an activation on tail-end units via an ‘Uber-Sized’ activation.
RESULT:
1,500 walk-ins | 120 net bookings | INR 120 + cr.
A Glimpse into Capital City
![]() | ![]() | ![]() | ![]() | ![]() |
---|---|---|---|---|
![]() |