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Strategy, Marketing & Sales Guidance
for Emerging Developers and Ambitious Brands.
Clients Served
15+
Brands
25+
Revenue Unlocked
₹3,500 cr.
Clients Served
Brands
Revenue Unlocked
Agency 2017 is a niche consultancy specialising in strategy-led growth for real estate. We partner with developers at critical inflection points to unlock scale through clarity, discipline, and execution.
We specialise in Go-To-Market solutions, bringing together strategic planning, marketing intelligence, and storytelling, tailored for sustained brand presence.
We design and deliver Go-To-Market strategies that align product, pricing, communication, and channels, to deliver business results.
Shouvik Sarkar
Founder
Shouvik Sarkar is the founder of Agency 2017 — a strategist, marketer, and former creative leader with a rare, full-stack understanding of the real estate business.
An Indian School of Business Alumnus (Class of 2010), Shouvik served as Category Head and Associate Vice President at Lodha Group (2010-2017), leading strategy, marketing and pricing for ₹1,500+ cr. annual portfolios. During his tenure, he led marquee projects like New Cuffe Parade (₹25,000+ cr.), launching 4 of 5 Phase-1 towers and delivering ₹1,600+ cr. in net sales between FY15–FY17.
Later as Vice President (2023-2024), Marketing at The House of Abhinandan Lodha, he led India’s largest branded land launch, delivering ₹1,000 cr. in revenue from One G.O.A. (130 acres) in 9 months and ₹250 cr. from Mumbai T3 Aero-Estate launch in Khopoli selling 400 of 615 plots.
A deep-dive into the development, micro-market, inventory, competition, customer behaviour, and sales performance to identify strengths, gaps, and clear opportunities for recalibration and growth.
Translating insights into action through a structured annual operating plan, Go-To-Market strategy, media planning, team and resource sizing, and precise budget forecasting.
Driving outcomes through disciplined execution—creative development, cross-functional collaboration, sales enablement and training, continuous auditing and feedback.
Positioned KnightsBridge as a brand (not a commodity). Introduced best practices from lead generation to closure, activated commercial cross-pollination (Hub KnightsBridge), and deepened reach in South Delhi’s affluent clusters (GK 2, NFC, Alaknanda).
Complete consumer journey revamp, ATL packaging, multi-format collateral sequencing, channel partner engagement, and stakeholder training (CRM, Sales, Pre-Sales).
Pan-Mumbai ATL rollout, market-building assets, and a strategic migration narrative (Mumbai to Navi Mumbai) that directly influenced channel behaviour.
A powerful brand repositioning exercise — with high-impact advertising, site experience overhaul, regular construction updates to build confidence, and loyalty-linked post-purchase frameworks.
Emphasised brand strength and location salience. Frequent outreach, minimal discounting, and curated site experience.
Created a distinct identity around “Jakkur’s largest residences”, built delivery credibility through media, and adopted a differentiated communication for premium vs. no-premium inventory.
Fresh, campaign-led visibility + sharp sourcing + enhanced site walk-in journey.
Created strong market pull with a differentiated brand identity, on-ground experiences, and a compelling narrative around North Bengaluru’s future.
Built a dual-narrative around Goa’s infrastructure renaissance and lifestyle transformation. Elevated land-selling to an experience-led premium narrative.
Focused on location-led capital appreciation, driven by proximity to the upcoming Navi Mumbai International Airport.