ATS Knightsbridge:
BRAND REVAMP
CASE SUMMARY:
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Luxury 6,000+ sq. ft. sky villas across 5 X 47 storey towers at Sector 124 Noida.
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One of the finest sample residences, and proven construction credentials (ATS Group).
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Need to establish industry-best practices, from lead generation to messaging to closure.
IMPACT CREATION:
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Cross-pollinate Hub Knightsbridge (commercial) AND ATS Knightsbridge to generate assured & consistent cash flows through lifecycle.
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Deeper distribution efforts in South Delhi and adjunct markets. (Alaknanda, GK 2, New Friends Colony) New Opportunities (Hub Knightsbridge).
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Complete revamp and packaging of all brand material, communication
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Revamp of Annual Operating Plans with price hikes factored in
RESULTS:
6 months | 500+ budgeted walk-ins |
20 closures ~ INR 7.5 cr ticket size in Sector 124, Noida.
ATS KnightsBridge Ad- TOI
ATS KnightsBridge Ad 2 - TOI
ATS KnightsBridge Ad - ET Panache
ATS KnightsBridge - Sourcing Mailer
