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~INR 120 cr.+ revenue | 2.5 months | April-June, 2019

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CASE SUMMARY:

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• Iconic 3 skyscraper cluster at Adhiraj Capital City, Kharghar.

• Floors 45-55 had just received OC.

• How would one ascribe value, draw the audience?

• >160 units; >85% construction-linked payment due. 

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IMPACT CREATION:

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1. Mapping and complete revamp of the entire customer journey.

2. Packaging of this cluster to stimulate demand – PLANNED ATL.

3. Sequential Marketing collaterals to activate market.

4. Multiple training modules for stakeholders (Sales Sourcing & Closing teams, CRM, Presales) – in-house 35 member developer Sales and Presales teams, gradually scaled up.

5. Large-scale Channel Meet (>600 retail CPs).

6. Followed up by an activation on tail-end units via an ‘Uber-Sized’ activation.

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RESULT:

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1,500 walk-ins  |  120 net bookings  |  INR 120 + cr.

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