Adhiraj Capital City:
~INR 150 cr.+ revenue | 2 months prep + 1.5 month sales cycle | October – December, 2019
Go-To-Market requirement for large scale cluster launch.
Excavation stage, one of the tallest skyscrapers in Navi Mumbai.
Need to enhance distribution, build draw for Kharghar in a larger belt.
Go-To-Market’ strategy formulation and energizing the market in a planned manner. (3 months).
Migration from MUMBAI to Navi Mumbai (1/3 walkins, 1/5th bookings).
Market building documents/PR/ATL.
Pan Mumbai, staged ATL – 2 page jacket ads, strategic OOH, heavy digital +1500 pax large Channel Partner Meet effected by developer Sales team.
2,500 walk-ins | 180 net bookings | INR 150+ cr. |
Pipeline of additional 35-40 cr for new tower